Synapse ValuetechGET IN TOUCH
INTEGRATED TECHNOLOGY PLATFORM · ENTERPRISE

Supply-chain visibility, reimagined as brand intelligence

Authentic, real-time, pack-level visibility across your entire value chain — powered by the Viziblex cloud platform and the Athena application suite.

360°
Value-chain visibility
5
Markets, live deployments
60+ yrs
Cumulative leadership
THE PROBLEM WE SOLVE

The blind spots that quietly drain margin

Across supply chain and marketing, the gaps you can't see are the ones that cost the most. Athena closes them.

Supply Chain

✕ Thin secondary & tertiary market data
✕ Unseen channel inventory & ageing
✕ Territory infringements
✕ Counterfeit products in the system
Athena → 360° visibility via real-time track-and-trace

Sales & Marketing

✕ Limited visibility on tertiary sales
✕ Subjectively biased, delayed data
✕ Rigid, hard-to-target promotions
✕ Trade short-circuiting that erodes price
Athena → Intent-vs-Purchase signals for agile targeting

Operations

✕ Open-ended liability on coupons
✕ Unrealistic warranty claims
✕ Slow product quarantine & recall
✕ Manual tracking — costly and late
Athena → Automated audit; batch isolation & recall

Influencers & Consumers

✕ No read on advocacy or behaviour
✕ Coupon duplication & disputes
✕ Re-redemption and leakage
✕ Delays in reporting & gratification
Athena → Single-use Coupon-with-IQ, instant rewards
HOW IT WORKS · THE SYNAPSE FRAMEWORK

Every node becomes a live sensor

Like a nerve junction, Athena carries authentic signals across your entire value chain — feeding one system in real time.

Production
Warehouse
Distributor
Retailer
Influencers & Consumers
Product flow
Information flow → real-time Brand Intelligence
THE ARCHITECTURE

One cloud platform. One suite of applications.

The Athena suite runs on the Viziblex cloud data platform — robust, reliable, scalable and secure.

ATHENA · SUITE OF ENTERPRISE APPLICATIONSBuilt on the Synapse legacy

Brand Development

Grow reach & channel

Brand Engagement

Connect & activate

Brand Loyalty

Reward & retain

Brand Protection

Secure & verify

VIZIBLEX · CLOUD DATA PLATFORM
Distributed CloudOracle-backed CoreOpen APIsWeb + MobileSecurity & DRAnalytics & ML
THE ATHENA APPLICATIONS

Four applications, one connected brand engine

Develop, engage, reward and protect — each application turns value-chain visibility into action.

01 / 04

Brand Development

Grow reach — onboard the channel & open new territories

Turn visibility into growth: bring new partners, influencers and markets onto the platform and prove what works before you scale.

Channel & influencer onboarding
Register and map every partner and advocate.
New-product launches
Introduce SKUs with built-in tracking from day one.
Territory expansion
Open and monitor new geographies with confidence.
Partner & distributor registration
Structured, database-managed onboarding across tiers.
Pilot testing
Trial schemes and short-term pushes, blind to competition.
Intent vs. purchase
Capture demand signals and order intent, not just sales.
02 / 04

Brand Engagement

Connect & activate partners, influencers and consumers

A direct line to the people who move your product — communicate, reward participation and learn from every interaction.

Direct, timely communication
Push products and incentives the moment they launch.
Consumer profiling
Build rich profiles from real, first-party interactions.
Advocacy analytics
See who really drives demand, and double down.
Multi-tier programs
Reward contractors, painters and every role in the chain.
Referral & event rewards
Registration, referral and event-attendance bonuses.
Multi-modal access
Engage via app, web, SMS and differentiated missed-call.
03 / 04

Brand Loyalty

Reward & retain with a dynamic, run-time rule engine

Highly flexible, micro-managed loyalty: values are decided at the moment of redemption, on the variables that matter — and stay hidden from rivals.

Dynamic rule engine
Multivariate schemes on geography, user, product & time.
Run-time, secret values
Pricing decided when a coupon is scanned — blind to rivals.
Secure wallets
Reward balances held safely, with transfers and cash-out.
Programs → Promotions → Rules
A clean hierarchy with cumulative, bounded values.
Multi-currency rewards
Cash, points or free-of-cost goods, as the scheme requires.
Instant gratification
Unambiguous value credited the instant it's reported.
04 / 04

Brand Protection

Secure & verify every unit, factory to consumer

Protect the brand and the bottom line: authenticate product, control movement and keep an audit-grade record of the full lifecycle.

Anti-counterfeit & validation
Authenticate genuine product and flush fakes out.
Geo-fencing
Detect and curb product moving across territories.
Isolation, recall & expiry
Quarantine batch-mates and manage recalls efficiently.
Track & trace ++
Follow every individual unit across the supply chain.
Warranty management
Activate and manage warranty against the verified unit.
Complete audit trail
Reliable, integrated data with controls and alerts.
THE DATA BACKBONE · PATENT PENDING

Coupon with iQ — intelligent QR codes

A dual-code, single-use coupon that brings every unit alive and feeds the platform — serialised for track-and-trace, secured for loyalty.

Two codes, one unit

Coupon Serial + Coupon Pin secure every single pack.

Coupon Serial

Up to 20-char alphanumeric — serialisation & SKU track-and-trace.

Coupon Pin

Unique 16-digit random number — drives loyalty, masked under a scratch.

Digitally secure

Single-use codes; loyalty activates at the transaction of your choice.

Blind to competition

No value printed on the label — rivals can't read your scheme.

Track & trace per SKU

Each serial follows its unit across the entire supply chain.

COUPON WITH iQSINGLE-USE
COUPON SERIAL
VZX-7K3M-9024
COUPON PIN
•••• •••• ••••SCRATCH
Track & trace
Per SKU · per unit
Value to rivals
Blind / hidden
20-char
serial
16-digit
secure pin
1×
use only
THE PLATFORM

Viziblex — the cloud data platform

Robust, reliable, scalable and secure — the data foundation under every Athena application.

Distributed Cloud

Deploy on public cloud, private cloud or on-prem — no client hardware overheads.

Open-Source on Oracle

An open-source stack built around an Oracle database core for proven reliability.

Rich Web + Mobile

An HTML5 web experience and native mobile apps with role-based access.

Open API Libraries

Off-the-shelf APIs to push and pull data — clean integration with your ERP.

Security & Recovery

Automated fail-overs, backups and disaster recovery; highly secure and disaster-proof.

Insight & Intelligence

Dashboards, KPIs, alerts, multi-currency, reports and machine-learning models.

OPTIONAL INTEGRATION · VIZIBLEX ATLAS

Turn your channel into market data

Pair Athena with Atlas — the business operating system your distributors, wholesalers and retailers run their billing, inventory and orders on. Every channel transaction becomes real-time market data for your brand.

Explore Viziblex Atlas →

True sell-through

Secondary & tertiary sales — not just what you ship in.

Channel inventory

Real stock & ageing at every tier, from their own books.

Reach & coverage

The live retailer & outlet universe you actually reach.

Demand at source

Orders & demand sensed from channel transactions.

Sub-distribution

See past tier one — wholesalers, sub-stockists & beyond.

No manual reports

System data replaces biased, delayed channel reports.

PROVEN IN THE MARKET

Outcomes our clients see

What Brand Intelligence delivers — on a live enterprise program over two years.

+346%

Registered influencers

Growth in partners and advocates onboarded to the program

+591%

Active influencers

Growth in partners actively transacting and engaging

+1832%

QoQ offtake reported

Increase in quarter-on-quarter volume visible on the program

Planning moves to replenishment mode
Lower channel & working capital
Counterfeits squeezed out
Audit-grade, unbiased data
REACH & PROOF

Markets & customers

A proven platform, live across South & South-East Asia and benchmarked to international enterprise standards.

WHERE WE OPERATE
IndiaSingaporeMalaysiaIndonesiaVietnam
Planned: Sri Lanka · Oman
TRUSTED BY
AN
AkzoNobel
Multinational coatings — deployed across South-East Asia
QC
QCP — Premium Brake Pads
Automotive components loyalty & track-and-trace
CH
Cosmo Herbal
Consumer brand engagement & protection
THE PEOPLE BEHIND ATHENA

Leadership team

Built by Synapse Valuetech — directors with 20+ years of individual experience across SCM, manufacturing, technology and finance.

AJ

Anurag Jain

Director — Technology & Systems
  • Post-graduate in Information Technology
  • 18+ yrs in systems analysis, design & operations
  • Supply-chain specialist; earlier with IBM and i2 Technologies
MD

Manoj Dhingra

Director — Strategy & Finance
  • B.Tech, IIT Delhi · MBA, FMS (University of Delhi)
  • 22+ yrs in investment banking and consulting
  • Earlier with JM Morgan Stanley, KPMG and EY
SJ

Sanjay Jain

Director — Domain & Operations
  • PGDM, IIM Calcutta · Chemical Engineering, IIT Delhi
  • 27 yrs across manufacturing, retail, distribution & IT
  • Distribution of brands like Castrol, Bosch, Mahindra, Eicher
HOW WE ENGAGE

The way forward

Co-created solutions · minimum disruption · maximum impact.

1

Identify objectives

Pin down the problems and goals unique to your business.

2

Study the value chain

Understand your structure, operations and culture.

3

Co-create the solution

Configure and evolve the platform around your needs.

4

Train & roll out

A hands-on, expertise-driven launch with personal commitment.

Let's make your supply chain feel electric

We'd like to understand your value chain better — let's co-create what fits. Request a walkthrough of Viziblex Athena.

Synapse

We do Design, Code & Marketing.

At Synapse Valuetech, we specialize in design, development, and digital marketing—delivering end-to-end IT solutions that help businesses grow and succeed online.

Whatsapp
+91 98710 30690
Email Us
mail@synapsevaluetech.com
Head Office
0807, 8th Floor, Tower 4 DLF Corporate Greens
Southern Periphery Road, Sector 74A
Gurugram, Haryana 122004

Get a free quote now

Our friendly team would love to hear from you.